Every lead, one screen.
Calls, forms, and ad leads land in one pipeline automatically, tagged by source and market, so nothing sits in a voicemail or an inbox overnight.
G! Marketing · Solutions · Custom LMS
A custom-coded lead management system shaped around how your operation actually runs: every call, form, and booked job in one pipeline, from first touch to review request. Not an off-the-shelf CRM you pay for and fight with.
What you get
We code the modules your business needs and skip the bloat it does not.
Calls, forms, and ad leads land in one pipeline automatically, tagged by source and market, so nothing sits in a voicemail or an inbox overnight.
Job stages, estimates, crews, subcontractors, review requests: the screens mirror how your shop already runs, so the team actually uses them.
Per-location pipelines with rollup reporting on top, so a lead in any market gets the same follow-up and leadership sees close rates across the footprint.
Custom vs. off-the-shelf
Off-the-shelf CRMs charge by the seat and get more expensive every time you hire. Your LMS is built once, runs for your whole team, and adds features when your operation asks for them.
Software only works if the crew opens it. Because the system mirrors how your shop already runs, there is no training battle and no shadow spreadsheet.
Code, data, and hosting are yours. No vendor lock-in, no export fees, and no losing your lead history if we ever part ways.
The receipts
Alpha Development Group, a Chicago-area remodeling firm, runs its whole day on the LMS we built: lead intake from Google and Meta, job and bid tracking, subcontractor management, automated review requests, and returning-customer alerts. Built in weeks, expanded module by module, owned outright.
Straight answers
Internal software that captures every call and form, routes follow-up, and tracks each lead through estimate, booked job, and review request. It is built for your team, not your customers, and it is coded around your exact workflow.
Off-the-shelf tools make your operation adapt to their screens and charge per seat forever. A custom LMS is built once around your process, costs one fixed build, and only includes features your team will actually use.
A fixed build quoted after discovery, plus modest hosting. No per-seat pricing. Most partners fold the LMS into their monthly engagement.
Yes. Leads from Google, Meta, Local Services Ads, and call tracking land in the pipeline automatically with their source attached, which is what makes true revenue attribution possible.
You do: code, data, and hosting. If we ever part ways, the system keeps running and leaves with you.
Start with a free 10-minute punch list and we will show you exactly where leads are falling through your current setup.
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