9 leads a month
became 50.
In ninety days.

02 / The problem

A remodeling lead calls three contractors. The first one back usually wins.

A kitchen remodel is a $50,000-plus decision, and homeowners shop it hard. Research keeps landing on the same conclusion: the odds of reaching and qualifying a lead collapse within minutes of the inquiry, not hours. Most remodelers run their marketing like a billboard: a website that sits there, ads that burn budget on the wrong clicks, and leads that wait in an inbox until somebody climbs off a job site. Alpha Development Group hired us to build the other thing: an engine.

04 / Month one: the foundation

Month one was a build month, and we don't hide what build months look like. In thirty days we shipped the entire foundation, then turned the ads on and published the baseline, because you can't prove growth without a starting line you're willing to show.

• A 23-page website, rebuilt end to end. Every page written to convert, zero stock photos, built as a sales tool rather than a billboard.
• The Alpha Growth Engine. The custom lead management system, coded from scratch and in the team's hands in month one.
• Dedicated kitchen and bathroom landing pages for paid traffic, separate from the main site.
• Google Ads account built and launched. First two campaigns live and out of the learning phase by month's end.
• Google Business Profile optimized, first posts published.
• First content shoot completed, on real job sites with real clients, testimonials captured, second shoot booked.
• A dedicated local Facebook community for south-suburb homeowners.

The baseline the first campaigns produced: 277 clicks at a $7.19 cost per click, 9 tracked calls, $1,997.78 spent. Honest numbers for a brand-new account in one of the most competitive local categories there is. Month two is where we went to work on them.

05 / Month two: the rebuild

The April campaigns were getting clicks from researchers, not buyers, at $7.19 apiece. Mid-May we made the call most agencies put off for a quarter: we paused the standard Search campaign and rebuilt everything as Performance Max. The before and after, same client, same month-over-month:

And May's total spend was $1,874.76, slightly less than April. More reach, more leads, less money.

The audience data confirmed we were finally reaching the buyer, not the browser: about 74% of impressions landed with homeowners 45 and up, skewing 61% female, which is exactly who makes the call on a kitchen.

May also shipped: Facebook and Instagram lead ads launched late in the month (4 form fills in the first 4 days), two new blog posts built around local "near me" searches, a deep rewrite of the bathroom services page, every page force-indexed into Google instead of waiting to be found, and the Google Business Profile climbing on new video posts and nine 5-star reviews.

06 / Month three: the compound

Month three is when a build stops being a set of projects and starts being an engine. The SMS flywheel went fully live on both sides. Meta got its first full month and earned a bigger share of budget. And the organic foundation laid in months one and two started ranking.

4,717 clicks at a $0.53 average CPC, 127,940 impressions, and 38 tracked conversions across calls and forms on $2,104.00 spent. Mid-month we shifted the campaign goal from phone calls to form fills and the form fills came immediately. That's the lever: with volume solved, the optimization target moves from "more leads" to "leads that close," tracked through the Growth Engine all the way to quote.

12 leads on 7,311 impressions and a roughly $1,000 budget the ads burned through so fast we halted them mid-month to stay on plan. The creative test had a clear winner: the founder's own before-and-after transformation video pulled 7 of the 12 leads, beating two polished presenter-style creatives. Real work, shown plainly, out-pulled produced ads, so Meta's budget share went up the next month.

Search impressions jumped 82% month over month (3,910 vs 2,150). Strip out people already searching the brand name and it's better: non-branded visibility grew 152%. The site now appears for 264 different searches, up from 173, with 160 brand-new queries entering the mix, and the money terms all moved:

Clicks were roughly flat for the month (49 vs 63, the difference a normal dip in brand-name searches). That is exactly what this stage looks like: rankings climb from page 3–4 to page 2–3, impressions come first, clicks follow when terms cross into the top 10. The cost query already sitting at 1.5 is the proof of concept.

June also shipped: the returning-customer profiles inside the Growth Engine, a dedicated commercial remodeling page, and a truck-side QR landing page built for the person standing behind the truck at a stoplight instead of dumping them on the homepage.

09 / The verified data

The proof is the reports.

Every number on this page comes from the monthly reports we sent Alpha Development Group, backed by the Google Ads, Meta Ads Manager, Google Search Console, and Meta insights exports behind them. Clients get these numbers monthly whether they're good or not. April's are on this page too.

Cost per lead is computed as spend divided by tracked conversions for the month. April tracked phone calls only; call-plus-form tracking came online in May, so April's true lead count may be modestly understated (which makes the improvement look smaller, not bigger).

June's creative split: 7 leads from the founder's transformation video, 5 from two presenter-style creatives. Budget share shifted toward Meta for the following month based on this result.

How to read these numbers

• "Tracked leads" means platform-tracked conversions: phone calls and form fills recorded by Google Ads conversion tracking, plus Meta lead-form submissions. It is not revenue, and it is not booked jobs. Lead-to-quote tracking runs through the Growth Engine and is the current optimization focus.
• The 87+ total is a floor. It counts 71 Google conversions across the quarter plus the 16 Meta leads that are individually documented (4 from May's first four days, 12 from June). Meta leads from the rest of May are not included because we didn't publish a full-month May figure.
• The 9-to-50 comparison carries a measurement note. April recorded calls only; May onward records calls plus forms. April's true count may be somewhat higher than 9. We publish the comparison with the caveat rather than hiding either number.
• Platform figures are as reported at the time of each monthly report. Ad platforms restate small amounts as conversions back-fill, so derived ratios may not cross-foot to the penny.
• Speed-to-lead figures (1–2 hours before, 1–2 minutes after) are the operating reality reported to the client when the SMS automation went fully live in June, not a stopwatch study. The automation fires on every lead; the ~90-second figure is the typical automated send time.
• SEO figures are month-over-month from Google Search Console, June vs May 2026. We flag flat clicks ourselves: at this stage rankings earn impressions first and clicks second.
• No revenue claims. Remodeling jobs quote and close over weeks. We publish marketing-system metrics we can source, and nothing else.